---
title: How much is my business worth?
description: Find out how business value is determined, what factors impact price, and how Prime 100 estimates value using earnings, risk, and market demand.
---

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# How much is my business worth?

Most small businesses are valued using a multiple of earnings, often based on Seller’s Discretionary Earnings (SDE), adjusted for industry demand, financial quality, owner involvement, risk factors, and growth potential.

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